Indie Theatre 100
The Indie Theatre 100 Kit
Your film is finished. You want it in a real room, in front of people who bought a ticket. The part nobody hands you is the list of who to write to.
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This is that list, and the working file behind it. One hundred independent theaters across eight regions, with the person who decides what plays there and the way they want to be reached.
What you get...
Easy to use content
All 100 venues in one Excel workbook, eighteen columns you can filter and sort. Screens, formats, founding year, venue type, national or regional reach, booking fit, the booking route each venue publishes, website, programming notes, and the festival each room hosts.
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Filter the booking-fit column and you have your outreach queue. Seventy-two of the hundred take first-run bookings. Forty-nine will rent you the room.
Programmers and points of contact.
A second tab keyed to the first by rank. The programmer's name and title where the venue publishes them, the email or booking route, the phone number, a confidence rating, and a link to the page each entry came from. Published emails for 92 of the 100. Phone numbers for 98.
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No email in this file was guessed from a name pattern. Where a venue takes bookings only through a form, the sheet says so and gives you the form.
Easy System to Follow
A four-page guide to working the list. Five steps in order: filter for booking fit, cut to one market, pull the contacts across, verify and write, then log it and follow up once. A column-by-column guide to the eight columns that change a decision.
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Two formulas that pull the programmer's name, email and phone onto the tab you're working in. How to read the confidence rating and the source link. And the four things to ask when a venue says yes: format and lead time, terms, marketing deliverables, and the seats they expect to sell.
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